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Privacy Policy

Effective: July 1, 2026 · Last updated: September 24, 2026

This Privacy Policy explains how BE BETTER NOW LLC, a Florida limited liability company doing business as Roooster ("Roooster," "we," "us") collects, uses, shares, and protects personal information when you visit our websites, sign up for an account, or use the Roooster field-service-management platform (collectively, the "Service"). It applies to information about prospective customers, account administrators, Authorized Users, and visitors to our marketing sites.

When our Customers (home-service operators) use the Service to process information about their own end customers (homeowners, tenants), the Customer is the "controller" of that data and Roooster is the "processor." Our handling of that data is governed by our agreement with the Customer (typically our Terms of Service and Data Processing Addendum). If you are an end customer of a Roooster Customer and have questions about your data, please contact that business directly.

1. Information we collect

Information you provide. Account and profile information such as your name, email address, phone number, business name, role, and authentication information handled by the sign-in method you use. For web subscriptions, payment information is processed through Stripe where applicable. For subscriptions purchased through Apple in-app purchase, Apple processes payment and Roooster receives purchase and subscription status information needed to provide the subscription.

Information from your use of the Service. Usage data including pages viewed, features used, clickstream events, search queries, device information, IP address, browser type, language, timestamps, referring URL, and session and error logs.

Communications. Records of your correspondence with us (support tickets, emails, in-product messages) and metadata about transactional and marketing emails we send you (send, delivery, open, and bounce events, where provided by our email delivery service).

Information from third parties. Depending on the sign-in methods offered in the app version you use, our authentication provider (including Clerk if used for that version) handles account and session information. Apple or Google may provide account identifiers and basic profile information when you choose their sign-in option. If you connect Stripe for customer invoice payments, we receive connected-account identifiers and transaction metadata. For iOS subscriptions, Apple and any subscription entitlement service used by the app, such as RevenueCat if enabled, may provide purchase references and subscription status.

Cookies and similar technologies. The website uses essential cookies and, where enabled and consented to, analytics and advertising technologies. The app may collect device, usage, diagnostic, and subscription-status information needed to operate and improve the Service.

2. How we use information

We use personal information to:

  • provide, operate, secure, and maintain the Service;
  • authenticate you, prevent fraud, abuse, and unauthorized access, and investigate security incidents;
  • process web payments through Stripe where applicable, support contractor invoice payments through Stripe Connect, and provide iOS subscription access based on Apple purchase status;
  • provide customer support, respond to inquiries, and send service-related messages (account, billing, security, outage, and policy notifications);
  • improve the Service, develop new features, and conduct analytics, including aggregated, de-identified analytics;
  • send marketing communications about Roooster (you may opt out at any time);
  • comply with legal obligations, enforce our agreements, and exercise or defend legal claims.

AI features. When you use AI features, the inputs you provide (such as photos, addresses, and prompts) may be processed by the AI providers used for that feature, as identified in the current sub-processor list. Outputs are generated for you and are subject to the AI disclaimer in our Terms of Service.

Advertising use.We do not sell personal information. We do use third-party advertising pixels (Google Ads, Meta Pixel) on our marketing sites to measure conversions and run targeted ad campaigns, which may constitute "sharing" for cross-context behavioral advertising under the CCPA / CPRA. That use is fully described in Section 8, and California residents may opt out using the methods listed there.

3. Legal bases for processing (EEA / UK)

Roooster is offered to home-service businesses operating in the United States, and our marketing is directed at the US market. If you nonetheless visit our sites from the European Economic Area, the United Kingdom, or Switzerland, we rely on the following legal bases under GDPR / UK GDPR: (a) performance of a contract to provide the Service you signed up for; (b) legitimate interests in operating, securing, improving, and marketing the Service, balanced against your rights; (c) consent for optional marketing emails and non-essential cookies; and (d) compliance with legal obligations (such as tax recordkeeping). You may withdraw consent at any time without affecting prior lawful processing.

4. How we share information

We share personal information only as described below:

  • Sub-processors. Vendors that help us deliver the Service, listed at roooster.ai/legal/subprocessors. The list describes the providers and purposes we have identified; a provider may receive personal information when you use the relevant feature. Their handling is also subject to their applicable terms and privacy notices.
  • Customer organizations.If you are an Authorized User invited by an account administrator, your profile, role, and Service-usage data are visible to that organization's administrators.
  • Payment processing (Roooster Pay). If you use Roooster Pay, we share your business name, owner identity information, and banking details with Stripe, Inc. for identity verification and payment processing. Stripe may contact you directly regarding your account. See the Stripe Privacy Policy (opens in new window).
  • Legal and safety.When required by law, subpoena, court order, or other legal process; to enforce our policies; to protect Roooster's, your, or others' rights, property, or safety; or to detect, prevent, or investigate fraud or abuse.
  • Business transfers. In connection with a merger, acquisition, financing, reorganization, or sale of assets, in which case any acquirer will be bound to honor the commitments in this Policy.
  • With your consent. For any other purpose you authorize.

5. International transfers

Roooster is based in the United States. Providers may process information in the countries where they operate; see the sub-processor list and each provider's privacy materials for available location information. Where applicable law requires a transfer mechanism for an international transfer, we will use an appropriate mechanism for that transfer.

6. Data retention

We retain personal information for as long as needed to provide the Service, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods (account data, payment records, security logs, AI inputs, etc.) are described in our Data Retention Policy.

7. Cookies and tracking

The website uses essential cookies and, where enabled and consented to, analytics and advertising cookies. Essential cookies support core website functions. You can manage optional website tracking through the available consent controls or your browser settings. The mobile app may use separate analytics or diagnostic technologies as described for the app version and in the sub-processor list. For privacy questions, email contact@roooster.ai.

8. Advertising and analytics

On the marketing website, when configured and permitted by your consent choices, we use analytics and advertising technologies such as Google Analytics and Ads, Meta Pixel, and Microsoft Clarity to understand traffic and measure marketing performance. These marketing website tools are separate from the logged-in app.

  • Google Analytics and Ads. These tools may use cookies or device identifiers to measure visits and actions on the marketing website and the effectiveness of Roooster advertising.
  • Meta Pixel (Facebook/Instagram). The Meta Pixel is a small piece of code that lets us measure page visits on Facebook and Instagram. When you visit our marketing site with this technology enabled and permitted by your consent choices, Meta may receive page-view and related browsing information.
  • Microsoft Clarity. When enabled and permitted by your consent choices, Clarity may collect website interaction information to help us understand how visitors use the marketing pages.

What data is collected. These technologies may collect your IP address, browser type, pages visited, time on site, referring URL, and whether you completed a signup or checkout. They do not collect the contents of your Roooster account or Customer Data.

How to opt out. You can limit ad personalization through:

We do not sell your personal information to these ad platforms. Data shared with Google and Meta is used solely for conversion measurement and ad targeting for Roooster campaigns, consistent with each platform's data use policies.

9. Third-party app integrations

Roooster lets Customers connect optional third-party apps to the Service. We only access connected-app data as described below, and only while the connection is active. Disconnecting an app stops further access through that connection. Stored credentials are removed in accordance with the retention schedule, subject to any limited retention required for security or legal purposes.

QuickBooks Online (Intuit). If you connect QuickBooks, we access invoice data, payment records, and customer names from the QuickBooks company you connect to Roooster. We use this access only to push invoices and payments created in Roooster into QuickBooks so your accounting records stay in sync. We do not sell this data, we do not access it beyond what is needed for the sync, and we do not read data in your QuickBooks company that was not created by Roooster. OAuth access and refresh tokens are encrypted at rest and are never shared with third parties. You can disconnect QuickBooks at any time from Settings > Apps > QuickBooks in Roooster, which immediately deletes the stored tokens. You can also revoke Roooster's access from your Intuit account settings. Your use of the integration is also governed by the provider's own privacy policy: Intuit Privacy Statement (opens in new window).

10. Security

We use technical and organizational measures designed to protect personal information and limit access to it. The measures appropriate to a particular service or provider depend on that service and its configuration. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Your rights

Depending on your location you may have the right to: (a) access the personal information we hold about you; (b) request correction of inaccurate or incomplete data; (c) request deletion; (d) restrict or object to certain processing; (e) request portability of your data in a structured, machine-readable format; (f) withdraw consent where processing is based on consent; and (g) lodge a complaint with your local data-protection authority (for EEA/UK residents).

California residents (CCPA / CPRA).You have the right to know what categories of personal information we collect and the purposes for collection; to request access to and deletion of your personal information; to correct inaccurate information; and to be free from discrimination for exercising these rights. We do not sell personal information. We do use advertising pixels (Google Ads, Meta Pixel) that may constitute "sharing" for cross-context behavioral advertising under the CPRA; you may opt out using the methods in Section 8 above. To exercise any of your rights, email contact@roooster.ai. You may designate an authorized agent in writing. We will verify your identity using information already on file before responding.

We use commercially reasonable efforts to respond to verifiable requests promptly, aiming for thirty (30) days, and in any event within the period required by applicable law. If your data was provided to us by a Roooster Customer (i.e., you are their end customer), please direct your request to that business; we will assist them as their processor.

Account deletion. In supported app versions, an authenticated account owner can initiate account deletion in the app. If that option is unavailable, contact contact@roooster.ai for help. Account access ends when the account is closed. Permanent deletion follows a 30-day recoverable period, with a target of completion within 90 days, subject to limited legal, tax, security, and fraud-prevention retention. Some financial records may be retained where required by law. See the Data Retention Policy for details.

12. Children's privacy

The Service is not directed to, and we do not knowingly collect personal information from, children under 16. If you believe a child has provided us with personal information, contact contact@roooster.ai and we will take appropriate steps to delete it, subject to applicable legal retention requirements.

13. Changes to this Policy

We may update this Policy from time to time. The "Last updated" date at the top of the page reflects the most recent revision. For material changes we will provide additional notice (for example, by email or an in-product banner) before the change takes effect. Continued use of the Service after the effective date constitutes acceptance.

14. Contact us

BE BETTER NOW LLC (d/b/a Roooster), a Florida limited liability company, United States. Privacy inquiries: contact@roooster.ai. Security incidents: contact@roooster.ai. Roooster serves US-based businesses and does not target the EU or UK market; questions from those regions are welcome at the same email address.